Whenever I coach someone about the reasons why a customer usually decides to build or buy an IT product or service, I suggest for him to study my “Eleven C’s of Business Value” list. This list contains the most important business value statements that everyone who comes in contact with customers on a daily basis should know blindfolded. That list is:
- Generate Cash
- Attract Customers
- Stay Competitive
- Reduce Costs
- Enhance Communication
- Enable Collaboration
- Build Connections
- Manage Complexity
- Ensure Compliance
- Accelerate Change
- Understand Consumers
All of these aspects have a common background: Enhancing the chances of success by increasing the effectiveness of the organization. Which reasons would you add to this list?
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